Why You Should Hire a Website Copywriter
A brand’s website is often the first touchpoint for a potential customer. Unlike social media, it’s a platform you own, so it is your best salesperson. Compelling website copy not only connects your audience to both your brand and your offer, but also shapes your customer’s experience. To turn prospects into paying customers, your website will need branded and highly persuasive copywriting.
Even though copy is only a small part of a successful business, it should never be overlooked. In fact, your website copy is just as important as your website design. When paired with your existing marketing strategies, well-researched and curated copy captures the attention of your potential customers and makes a connection. In this article, we’ll explore four reasons you should hire a copywriter to write the best website copy for your brand.
Bring your brand to life
The best way to make your customers connect and emotionally click with your brand is to sound like you. You know your business better than anyone. You know the key benefits and what distinguishes you from competitors, but you need to bring it all together on your website. That takes carefully crafted language. From your Home page to your About page and FAQs, you need to tell a single story that draws your site visitors to take action in a clear, compelling way.
Save yourself time
Creating fresh and engaging content can take up a significant amount of time, and hiring a website copywriter is a great way to save that time. You and your team can then spend time focusing on other key aspects of your business. You can concentrate on what you are good at, and rest assured that quality copy is delivered to your doorstep inbox.
Be SEO savvy
Skilled copywriting drives more targeted traffic to your website from search engines like Google. Hiring a website copywriter with an understanding of search engine optimization helps widen your organic reach online. If you choose to work with Life is Deleesh, I will perform light keyword research as part of the project to help determine the right keywords for your business, industry and niche. I will then ensure your website copy has a good balance of persuasiveness, facts and keyword optimization.
Create an emotional connection
Simply attracting visitors to your site is not enough. Your brand’s story deserves to be written in the best way possible. Your audience deserves to feel seen and heard. Your website copy should both establish your credibility and provide your consumers with a luxury experience. The more authentic your brand is, the more traffic it will drive in a generous cycle.
“Even though copy is only a small part of a successful business, it should never be overlooked.”
Are you a service-based business wanting to gain a competitive edge? Have you created a problem-solving product and want to get it in the hands of your ideal customer? Whether you're launching a startup, creating a new product, or giving your brand a refresh, Delesia can help you translate abstract concepts into beautiful, inspiring words that resonate with your unique customer base. Get started today.
